The digital landscape is transforming how roofing businesses attract and convert customers. These statistics highlight the critical importance of a strong online presence and digital marketing for roofers.
Leads via Online Search55%+ of roofing leads start with an online searchSearch engine preference87% of consumers use Google to find a rooferSEO lead close rate14.6% vs only 1.7% for outbound marketingWebsite optimization impact1s delay in load = 7% drop in conversionsReview influence63% lose trust after seeing mostly negative reviewsMobile search dominance56–70% of home service searches are on mobileOnline presence matters66% trust Google results, 36% trust company websitesOnline booking trends67% prefer to book roofing appointments onlineReview research98% read reviews before hiring a roofer Data sourced from BrightLocal, ServiceTitan, LocaliQ, and others (2023-2025).