Roofing businesses win online (2025)

The digital landscape is transforming how roofing businesses attract and convert customers. These statistics highlight the critical importance of a strong online presence and digital marketing for roofers.

Leads via Online Search
55%+ of roofing leads start with an online search
Search engine preference
87% of consumers use Google to find a roofer
SEO lead close rate
14.6% vs only 1.7% for outbound marketing
Website optimization impact
1s delay in load = 7% drop in conversions
Review influence
63% lose trust after seeing mostly negative reviews
Mobile search dominance
56–70% of home service searches are on mobile
Online presence matters
66% trust Google results, 36% trust company websites
Online booking trends
67% prefer to book roofing appointments online
Review research
98% read reviews before hiring a roofer

Data sourced from BrightLocal, ServiceTitan, LocaliQ, and others (2023-2025).