Privacy Policy

Last Updated: Apr 14th, 2025

Mercer Lane, LLC (“Mercer Lane,” “we,” “us,” or “our”) is committed to protecting the privacy of individuals who visit our website(s) and use our HVAC “business in a box” software solutions (collectively, the “Services”). This Privacy Policy describes our practices regarding the information we collect, how we use and share it, and your rights regarding that information.

1. Information We Collect

  • Personal Information: We may collect information that can identify you (“Personal Information”), such as your name, email address, billing information, phone number, and company details.
  • Usage Information: We collect information about how you interact with the Services, such as the pages you visit, links clicked, the time spent on different pages, and other usage statistics.
  • Device and Network Data: We may collect data from the devices and networks you use to access the Services, including IP addresses, browser types, operating systems, and device identifiers.
  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to collect information about your interactions with our Services. You can control cookies through your browser settings, but disabling cookies may limit your ability to use certain features.

2. How We Use Your Information

  • To Provide and Improve Services: We use your information to operate, maintain, and enhance our Services, including troubleshooting, data analysis, and testing.
  • Billing and Account Management: We use Personal Information for billing, invoicing, and account management purposes.
  • Communications: We may send you administrative and promotional emails to inform you about important changes to the Services, new features, or relevant offers. You may opt out of promotional communications at any time.
  • Compliance and Enforcement: We use your information to comply with applicable laws, enforce our legal rights, and protect against fraud and misuse of our Services.

3. How We Share Your Information

  • Service Providers: We may share information with third-party vendors and service providers who perform functions on our behalf (e.g., payment processing, data hosting, customer support).
  • Business Transfers: If Mercer Lane is involved in a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction.
  • Legal Requirements: We may disclose your information if required to do so by law or if we believe such action is necessary to comply with legal obligations, protect the rights or property of Mercer Lane, or safeguard the personal safety of users.
  • With Your Consent: We may share your information in other ways if you consent to such sharing.

4. Your Rights and Choices

  • Access and Correction: You may access and update certain Personal Information through your account settings or by contacting us.
  • Deletion and Portability: Where required by law, you may request the deletion of your Personal Information or request a copy of your data in a structured, commonly used format.
  • Opt-Out of Marketing Communications: You can opt out of receiving promotional messages by following the unsubscribe instructions in those messages or by contacting us directly.
  • Cookies: You can control or disable cookies via your browser settings. Please note that disabling cookies may affect your user experience.

5. Data Retention

We retain your Personal Information only as long as is necessary for the purposes described in this Privacy Policy, or as required by law. When we no longer need your information, we will securely delete or anonymize it.

6. Data Security

We implement industry-standard security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no data transmission or storage system is completely secure, and we cannot guarantee the absolute security of your information.

7. International Data Transfers

If you are located outside of the United States, your information may be transferred to and processed in the United States or other jurisdictions. By using the Services, you consent to the transfer of information outside your country of residence, which may have different data protection rules than your country.

8. Children’s Privacy

Our Services are not intended for children under the age of 13 (or the relevant age of majority in your jurisdiction), and we do not knowingly collect Personal Information from children. If you believe that a child has provided us with Personal Information, please contact us so we can delete the information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our website or through other communications. Your continued use of the Services after the posting of changes constitutes your acceptance of such changes.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: max@mercerlanecapital.com
Address: Mercer Lane, LLC, 99 John St, New York, NY 10038

Disclaimer: This document is provided for informational purposes only and does not constitute legal advice. Mercer Lane, LLC recommends consulting with a qualified legal professional to ensure your Privacy Policy complies with all relevant laws and regulations in your jurisdiction.