Carpentry businesses win online (2025)

The digital landscape is transforming how carpentry businesses attract and convert customers. These statistics highlight the critical importance of a strong online presence and digital marketing for carpenters.

Leads via Online Search
55%+ of carpentry leads start with an online search
Search engine usage
84% of homeowners use Google to find a carpenter
SEO lead close rate
14.6% vs only 1.7% for outbound marketing
Website optimization impact
0.1s faster mobile speed = 8% more conversions
Review influence
38% won't consider businesses under 4 stars
Mobile search dominance
70% of home service searches are on mobile
Online presence matters
Missing or wrong info online erodes trust
Online booking trends
67% prefer to book carpentry online
Review research
98% read reviews before hiring a carpenter

Data sourced from BrightLocal, ServiceTitan, SEO industry reports, and others (2023-2025).