Offline plumbing businesses are losing money (2025)

The digital landscape is transforming how plumbing businesses attract and convert customers. These statistics highlight the critical importance of a strong online presence and digital marketing for plumbers.

Leads come from the web
54% of plumbing leads are digital
Search engine preference
84% use Google to find a plumber
SEO lead close rate
14.6% vs 1.7% for outbound marketing
Website speed & content
64% won't contact slow sites; blogs boost leads 67%
Review influence
78% say reviews impact bookings
Mobile search dominance
61% of searches are on mobile
Online presence matters
90% say online presence is essential
Online booking trends
70% prefer to book plumbing online
Review research
98% read reviews before hiring

Data sourced from seosandwitch.com, seoprofy.com, gosite.com, brightlocal.com, and others (2023-2025).