The state of the HVAC industry is changing (2025)

The digital landscape is transforming how HVAC businesses attract and convert customers. Our platform is built on industry data that shows the critical importance of a strong online presence.

Leads come from the web now
60-70% of HVAC leads originate from online search
Search engine preference
89% of consumers use search engines to find local HVAC services
SEO lead close rate
14.6% vs only 1.7% for outbound marketing
Website impact on leads
126% more leads from optimized vs outdated websites
Review influence
91% of homeowners rely on reviews when selecting a contractor
Mobile search importance
53%+ of HVAC searches come from mobile devices
Online presence matters
78% of customers prefer companies with strong online presence
Online booking preference
68% of customers prefer to book service appointments online
Purchase decisions
74% of consumers consult reviews before making an HVAC purchase

Data sourced from industry experts at BrightLocal, ServiceTitan, ACHR News, SEMrush, and others (2023-2025).