Electrical businesses need a website to survive (2025)

The digital landscape is transforming how electrical businesses attract and convert customers. These statistics highlight the critical importance of a strong online presence and digital marketing for electricians.

Leads come from the web
78% of electrical firms gain customers online
Search engine preference
93% of consumers use search to find electricians
SEO lead close rate
14.6% vs 1.7% for outbound marketing
Website & mobile
61% of visits are on mobile; 53% leave slow sites
Review influence
88% trust online reviews for electricians
Mobile search action
76% of mobile "near me" searches result in a call
Online presence matters
90% say online presence is essential
Online booking
70% prefer to book electrical services online
Review research
98% read reviews before hiring

Data sourced from rankingbyseo.com, seosandwitch.com, seoprofy.com, gosite.com, brightlocal.com, and others (2023-2025).