Landscaping businesses win online (2025)

The digital landscape is transforming how landscaping businesses attract and convert customers. These statistics highlight the critical importance of a strong online presence and digital marketing for landscapers.

Leads via Online Search
55%+ of landscaping leads start with an online search
Search engine usage
84–87% of consumers use Google to find landscapers
SEO lead close rate
14.6% vs only 1.7% for outbound marketing
Website optimization impact
0.1s faster mobile speed = 8% more conversions
Review influence
87% need 3–5 star reviews before considering a business
Mobile search dominance
56%+ of home service searches are on mobile
Online presence matters
62% avoid businesses with incorrect info online
Online booking trends
67% prefer to book landscaping online
Review research
98% read reviews before hiring a landscaper

Data sourced from BrightLocal, ServiceTitan, Hook Agency, and others (2023-2025).